– Parimatch is well known across the CIS region, are you looking to expand into other countries and if so where? Based on these values, Parimatch quickly gained the respect and trust of both its customers and partners, eventually becoming one of the most recognized betting brands in the CIS region. Betting is in our founder’s blood, so he decided to turn his passion into a career, launching Parimatch built on values and ethics which were not as common back then as they are today – honesty, reliability and trust. This was very much the case when Parimatch was founded 25 years ago. Sergey: It takes passion and devotion to what you love to start a business. Leicester’s indelible spirit will help ensure we remain on this exciting path.– Tell us about Parimatch’s origins- where did the idea for the business come from? We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Parimatch are also underdogs in the international gaming industry. Their meteoric rise is because of their shrewd management and drive to succeed. Yet, just over ten years ago they were playing in third tier of English football. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Leicester are the great surprise story of the Premier League. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming. ”Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain. The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. We look forward to working together and helping to grow each other’s international profile. Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand.
The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.
Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season.
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